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Lakes Entrance
Business and Tourism Association

P.O Box 486
Lakes Entrance
Victoria, 3909.
 Australia

President:
Darren Chester
Secretary Treasurer
Ian Overell

Lakes Entrance Business Tourism Association Inc. is an incorporated body formed in 1996 to replace the former Lakes Entrance Chamber of Commerce.

“The purposes of the Association are:
1. (a) To promote and devise opportunities for the development and expansion of businesses in Lakes Entrance and surrounds.
1. (b) To promote and develop tourism in Lakes Entrance and surrounds.

2. Do all things as are incidental or conducive to the attainment of the purposes and the exercise of the powers of the Association”.

Supporting documents:
THE STRATEGIC BUSINESS PLAN.
THE STRATEGIC MANAGEMENT PLAN.
THE TOURISM MARKETING PLAN.

• As a member of the Association you obtain access to, and contribute to the promotion of commerce, business, industry and tourism in Town of Lakes Entrance and surrounds.

• Participation in activities of East Gippsland Business and Tourism Association, representation on the Shire Tourism Advisory Board.

• Quarterly newsletters outlining ‘happenings’ providing an up to date overview of your Town.

• Take part in the business and tourism marketing/promotions of the area both local and regional.

• Networking with other people in business facing similar challenges in promoting and expanding their businesses.

• Participating in a vast range of activities all associated with improving the ‘lot’ of people in business and commerce.

• Preparation, production and distribution of an updated Town Brochure - 60,000 copies. Available end October 2001.

• Planning and construction of a Rotunda on Cunninghame foreshore.

• Being a key player in lobbing the State Government not to bypass Lakes Entrance on the Princes Highway, but to create an alternative “Truck Route”. This point alone was a significant achievement and directly benefits all those tourist operators/shops etc which gain business from passing traffic.

• New Year’s Eve entertainment. The fireworks displays are an ‘icon’ event and are getting better and this has been the sixth successive year with free entertainment on the Foreshore.

• The Twelve Days of Christmas business promotion.

• Establishing a “Giving Tree”.

• Purchase and erection of 130 Town Banners.

• Tidy Towns 1995/1996/1997/1998/1999 and 2000.

• Had input through Canberra with a submission on the Gas Pipeline enquiry.

• Facilitated a Public Meeting regarding the feasibility of implementing a Hospital.

• Operation of a free Courtesy Bus over the Christmas and Easter Holidays and also during special events.

• Trailing a ‘clean beach’ swimming area in Cunninghame Arm.

• Production of a Prospectus for potential sponsors.

• Had significant input into the Regional Development Plan, to try and ensure that Lakes Entrance’s interests were looked after.

• Board representation (2) on Regional Peak Business and Tourism Association.

• Facilitated the establishment of the Skateboard and Bike Club and application for planning permits have been displayed.

• Application to Council for an electronic Liquid Crystal Display sign which would welcome people to Lakes Entrance and also give a “What’s On” message to be erected.

• Obtained support from the Shire for the extension of Public lighting east of the Footbridge.

• Liaison with journalists/RACV staff etc on providing information about our town and conducting familiarisation tour.
  Involvement with the Lakes Summer Festival.

• Many activities during this time in which LEBTA played a supportive role.

• We have in excess of 30 objectives which we hope to attain either during the short term or take a lobbying position as a longer term strategy.

• Development of Business Strategic Plan.

• Development of 3 year Strategic Business Plan.

• Liaison with Shire, Destinations Gippsland and Tourism Victoria and Tourism Alliance regarding issues of community interest and concern.

• Coordinating role re submissions on East Gippsland Shire Town Boundaries Review.

Questions under consideration

• Does Lakes Entrance have a robust tourism sector ?

• What needs to be done to enable us to compete with other leading tourist destinations ?

• Is the economy of Lakes Entrance reliant on a robust tourism industry ?

• Does the Town profile meet the expectations of all sectors of the business community ?

• Is the population base sufficient to sustain the business sectors existing in the town ?

• Do the business sectors of Lakes Entrance spend their advertising/marketing dollar in the most productive manner ?

• Does Lakes Entrance want to be a leading tourist destination in Gippsland ?

• Does Lakes Entrance want to be valued as an exciting shopping precinct ?

• Does Lakes Entrance want to be recognised as a formidable competitor with other leading tourism destinations ?

• MORE IMPORTANTLY does Lakes Entrance want to be seen as a leader in business revival in East Gippsland ?

Get in touch with LEBTA and attend their regular meetings and network with other industry members.
Contact LEBTA on any issues you would like assistance with.
Attend networking initiatives designed to assist the totality of business and commerce in Lakes Entrance.

Fill out the membership application details and return with your cheque for the amount stated (including GST) to Lakes Entrance Business Tourism Association Secretariat at P.O. Box 486, Lakes Entrance or phone the LEBTA Secretary (5155 4243) for more details.

Download Membership Form Here 60kb

Or email: overij@bigpond.net.au